I have just finished to read Rework (a gift from my brother, Felipe – thanks, my dear).
On my last post I picked up some parts to share here, on this one I will talk about my impressions on the last chapters. Later on I will translate both posts (English-Portuguese-English).
First of all, few words that I let miss on my first post. Having worked in a startup before (who doesn’t, being a young adult in 2016? ~joke~), I couldn’t agree more on the sections that are 100% advice to new businesses. Yes. You listened well, new businesses, not startups. As the authors say (page 56), “startup is a magical place. It’s a place where expenses are someone’s else problem. It’s a place where that pesky thing called revenue is never an issue. (…) It’s a place where the laws of business physics don’t apply”. This advice plus the “Outside money is a plan Z” should be listened carefully by each business owner wannabe. A friend of mine, a real serial-entrepreneur, had already told me before about the odds of being invested (like focusing more on what investors want than on what customers want), and it was nice to read it again here, with this clarity.