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Notas sobre Rework - ventilando pensamentosventilando pensamentos

Notas sobre Rework

Estou lendo Rework, livro de Jason Friedrich e David Heinemeier Hansson, fundadores da 37 signals (empresa que criou o Basecamp, entre vários outros negócios). O livro é de 2010 e fala sobre a forma como a 37signals trabalha, sugerindo que podemos trabalhar de outras formas, menos burocráticas e mais intencionais, menos seguindo o que dizem os livros de administração e aplicando percepções mais humanas que fazem sentido para o negócio. Muitas das sugestões bebem da filosofia lean (enxuta). O modelo de capítulos bem curtos e objetivos faz a leitura ser rápida,  mas acaba por ser meio repetitivo. Em sua maioria, o conteúdo é bacana e compartilho aqui alguns trechos que achei interessantes.

Ignore the real world

‘That would never work in the real world.’ You hear it all the time when you tell people about a fresh idea.
This real world sounds like an awfully depressing place to live. It’s a place where new ideas, unfamiliar approaches, and foreign concepts always lose. The only things that win are what people already know and do, even if those things are flawed and inneficient.” (page 13)

Draw a line in the sand

As you get going, keep in mind why you’re doing what you’re doing. Great businesses have a point of view, not just a product or service. You have to believe in something. You need to have a backbone. You need to know what you’re willing to fight for. And then you need to show the world.

A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could.” (page 43)

You need less than you think

Do you really need ten people or will two or three do for now? (…)

You get the point. Maybe eventually you’ll need to go the bigger, more expensive route, but not right now.

There’s nothing wrong with being frugal. When we launched our first product, we did it on the cheap.” (pages 53, 54)

Em breve, mais trechos.

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